Project Overview The Grayslake Village Center brand was designed to balance a modern, energetic identity with references to the city’s history and architecture. Drawing inspiration from the triangular rooflines found on local buildings and the city flag, we developed a logo and visual system anchored in this shape. The triangle extends into patterns and [...]

  Project Overview please evolve created a full-scale brand identity for a multi-day camping music festival, bringing an elevated, glamping-inspired vibe to its woodland setting. The visual system paired rich jewel tones with a neon firefly accent, balancing natural sophistication with electric energy.   As part of the engagement, we worked on-site with Firefly’s internal [...]